Posts by Matias Rautamäki

Confirmation bias in marketing refers to consumers’ tendency to seek out and interpret information that supports their preconceptions and beliefs. This phenomenon significantly impacts decision-making and consumer behavior, making it…

Time pressure significantly affects marketing as it alters consumer behavior and decision-making processes. The feeling of urgency can lead to quick purchasing decisions, which is an important consideration for marketers.…

Instrumentality in marketing refers to the strategic utilization of resources and tools to understand customer behavior and improve marketing effectiveness. Choosing the right tools is crucial, as it impacts brand…

Cognitive dissonance in marketing describes the internal conflict consumers experience when their decisions or beliefs do not align with their purchasing behavior. This phenomenon significantly impacts brand evaluation and purchasing…