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Breakings
Ethical Behavior in Marketing: Principles, Practices, Impact
12/02/2026
Relative Comparison in Marketing: Decision-Making, Behavior, Influence
12/02/2026
Ethical Communication in Marketing: Principles, Practices, Impact
12/02/2026
Understanding the Target Audience in Marketing: Needs, Wants, Behavior
12/02/2026
Influencers in Marketing: Collaborations, Results, Strategies
12/02/2026
Building a Brand: Stories, Strategies, Impact
11/02/2026
Ethical Marketing: Principles, Practices, Impact
11/02/2026
Persuasion and Identity in Marketing: Self-Image, Behavior, Influence
11/02/2026
The Impact of Time Pressure in Marketing: Urgency, Decision-Making, Behavior
11/02/2026
Social Comparison in Marketing: Group Pressure, Behavior, Decision-Making
11/02/2026
Posted inEthical Perspectives

Ethical Behavior in Marketing: Principles, Practices, Impact

Posted by By Matias Rautamäki 12/02/2026
Continue Reading
Posted inPsychological principles

Relative Comparison in Marketing: Decision-Making, Behavior, Influence

Posted by By Matias Rautamäki 12/02/2026
Continue Reading

Tunnels in Marketing: Empathy, Connection, Influence

Posted by By Matias Rautamäki 23/01/2026
Emotional connections in marketing are essential for building customer relationships and brand success. Empathy, connection, and influence are key factors that help companies create a deeper bond with their customers…
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User Engagement: Strategies, Results, Impact

Posted by By Matias Rautamäki 23/01/2026
Engaging users is a key part of organizations' strategies that helps activate and commit customers. Effective engagement strategies not only enhance the customer experience but also increase brand loyalty and…
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Social Comparison in Marketing: Group Pressure, Behavior, Decision-Making

Posted by By Matias Rautamäki 23/01/2026
Social comparison in marketing refers to consumers' tendency to compare themselves to others in their purchasing decisions, which significantly influences their choices. This phenomenon can lead to peer pressure and…
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User Experiences: Stories, Strategies, Impact

Posted by By Matias Rautamäki 23/01/2026
User experiences are key factors that shape users' attitudes towards products and services. By understanding these elements and gathering user feedback, companies can develop strategies to improve customer satisfaction. The…
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Ethical Marketing: Principles, Practices, Impact

Posted by By Matias Rautamäki 23/01/2026
Ethical marketing is based on principles that promote honesty, responsibility, and customer-centricity. It focuses on building trust between customers and businesses while considering the needs of the environment and society.…
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Combining Marketing Channels: Strategies, Results, Impact

Posted by By Matias Rautamäki 23/01/2026
Integrating different marketing channels means effectively using various communication and sales channels together to achieve better results. The main strategies focus on channel selection, team collaboration, and unifying communication, which…
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The Power of Framing in Marketing: Presentation, Decision-Making, Influence

Posted by By Matias Rautamäki 23/01/2026
The power of framing in marketing is based on how information is presented and how it shapes consumer decision-making. When used correctly, framing strategies can guide consumer perceptions and behaviors,…
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Responsible Influence in Marketing: Practices, Strategies, Impact

Posted by By Matias Rautamäki 23/01/2026
Responsible influencing in marketing refers to marketing strategies that take into account ethical, social, and environmental aspects. The goal is to create a positive impact on society and the environment…
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Less Is More in Marketing: Simplicity, Communication, Impact

Posted by By Matias Rautamäki 23/01/2026
The principle of “less is more” in marketing emphasizes the importance of simplicity and clarity. The goal is to create a direct and effective message that helps customers quickly and…
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Successful Brands: Strategies, Results, Learnings

Posted by By Matias Rautamäki 22/01/2026
Successful brands stand out from their competitors with clear strategies focused on customer experience, innovation, and community engagement. These strategies enable brands to achieve a competitive advantage and build strong…
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Posted inEthical Perspectives
Ethical Behavior in Marketing: Principles, Practices, Impact
Posted by By Matias Rautamäki 12/02/2026
Posted inPsychological principles
Relative Comparison in Marketing: Decision-Making, Behavior, Influence
Posted by By Matias Rautamäki 12/02/2026
Posted inEthical Perspectives
Ethical Communication in Marketing: Principles, Practices, Impact
Posted by By Matias Rautamäki 12/02/2026
Posted inPsychological principles
Understanding the Target Audience in Marketing: Needs, Wants, Behavior
Posted by By Matias Rautamäki 12/02/2026
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