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• Psychological principles

Expert Influence in Marketing: Authority, Trust, Decision-Making

Matias Rautamäki 2 months ago 0

The influence of experts in marketing is a key factor that shapes consumer decision-making and brand image....

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• Case studies

Influencers in Marketing: Collaborations, Results, Strategies

Matias Rautamäki 2 months ago 0

Influencers are key players in marketing, as they can significantly enhance brand visibility and customer loyalty. Collaborating...

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• Ethical Perspectives

Ethical Dilemmas in Marketing: Decision-Making, Solutions, Impact

Matias Rautamäki 4 weeks ago 0

Ethical dilemmas in marketing are situations where marketers face conflicts between moral principles and business objectives. Resolving...

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• Case studies

Examples from the Industry Sectors: Strategies, Results, Learnings

Matias Rautamäki 3 weeks ago 0

Different industries utilize a variety of strategies that impact their outcomes and learning. Common features, such as...

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• Ethical Perspectives

Ethical Dilemmas in Marketing: Decision-Making, Solutions, Impact

Matias Rautamäki 2 months ago 0

Ethical dilemmas in marketing are situations where marketers face conflicts between moral principles and business objectives. Resolving...

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• Case studies

Erotic Marketing: Strategies, Results, Learnings

Matias Rautamäki 3 weeks ago 0

Erotic marketing is an effective way to attract customers and build a brand, as long as the...

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• Case studies

Combining Marketing Channels: Strategies, Results, Impact

Matias Rautamäki 4 weeks ago 0

Integrating different marketing channels means effectively using various communication and sales channels together to achieve better results....

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• Ethical Perspectives

Responsible Branding: Practices, Impact, Trust

Matias Rautamäki 4 weeks ago 0

Responsible branding refers to practices that promote sustainability, ethics, and transparency. Such practices help build trust among...

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• Ethical Perspectives

Ethical Standards in Marketing: Practices, Impact, Trust

Matias Rautamäki 4 weeks ago 0

Ethical standards in marketing define principles that promote honesty and responsibility, while building consumer trust. By adhering...

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• Ethical Perspectives

Responsible Consumption in Marketing: Practices, Impact, Trust

Matias Rautamäki 4 weeks ago 0

Responsible consumption in marketing emphasizes the importance of ethical and sustainable practices that enhance consumer trust and...

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