Ethical Issues in Social Media: Practices, Impact, Trust
Ethical issues in social media address important themes such as privacy, data protection, and responsibility in content sharing.
User Engagement: Strategies, Results, Impact
Engaging users is a key part of organizations’ strategies that helps activate and commit customers. Effective engagement strategies
The Power of Framing in Marketing: Presentation, Decision-Making, Influence
The power of framing in marketing is based on how information is presented and how it shapes consumer
Relative Comparison in Marketing: Decision-Making, Behavior, Influence
Relative comparison in marketing is a key factor in consumer decision-making, as it enables the comparison of products
Expert Influence in Marketing: Authority, Trust, Decision-Making
The influence of experts in marketing is a key factor that shapes consumer decision-making and brand image. Experts
The Impact of Confirmation in Marketing: Motivation, Commitment, Behavior
Reinforcement in marketing is a key method that guides consumer behavior through rewards and consequences. This process enhances
Combining Marketing Channels: Strategies, Results, Impact
Integrating different marketing channels means effectively using various communication and sales channels together to achieve better results. The
Responsible Influence in Marketing: Practices, Strategies, Impact
Responsible influencing in marketing refers to marketing strategies that take into account ethical, social, and environmental aspects. The
Successful Brands: Strategies, Results, Learnings
Successful brands stand out from their competitors with clear strategies focused on customer experience, innovation, and community engagement.
Social Comparison in Marketing: Group Pressure, Behavior, Decision-Making
Social comparison in marketing refers to consumers’ tendency to compare themselves to others in their purchasing decisions, which