Matias Rautamäki - makerfairesilverspring.com

Consumer Behavior: Trends, Observations, Impact

By Matias Rautamäki 03/02/2026

Consumer behavior is constantly changing, and current trends emphasize the importance of digitalization, environmental awareness, and personalization. The role of online shopping and social media in purchasing behavior has increased,…

Understanding the Target Audience in Marketing: Needs, Wants, Behavior

By Matias Rautamäki 03/02/2026

Understanding the target audience is at the core of marketing, as it helps companies develop effective strategies and build customer loyalty. By knowing their customers’ needs and desires, businesses can…

Ethical Standards in Marketing: Practices, Impact, Trust

By Matias Rautamäki 02/02/2026

Ethical standards in marketing define principles that promote honesty and responsibility, while building consumer trust. By adhering to these practices, companies can enhance their brand reputation and customer satisfaction, which…

The Power of Framing in Marketing: Presentation, Decision-Making, Influence

By Matias Rautamäki 30/01/2026

The power of framing in marketing is based on how information is presented and how it shapes consumer decision-making. When used correctly, framing strategies can guide consumer perceptions and behaviors,…

Building Relationships in Marketing: Trust, Credibility, Influence

By Matias Rautamäki 29/01/2026

Building relationships in marketing is based on trust and credibility, which are vital for customer relationships and brand image. Customers choose brands they trust, and credibility reinforces that trust, increasing…

Era Periodicals Marketing: Strategies, Results, Learnings

By Matias Rautamäki 29/01/2026

Marketing across different eras has evolved from traditional methods to digital innovations, enabling multichannel approaches in brand building and enhancing customer experience. The results of campaigns vary significantly depending on…

Cognitive Dissonance in Marketing: Decision Making, Beliefs, Behavior

By Matias Rautamäki 29/01/2026

Cognitive dissonance in marketing describes the internal conflict consumers experience when their decisions or beliefs do not align with their purchasing behavior. This phenomenon significantly impacts brand evaluation and purchasing…

User Experiences: Stories, Strategies, Impact

By Matias Rautamäki 29/01/2026

User experiences are key factors that shape users’ attitudes towards products and services. By understanding these elements and gathering user feedback, companies can develop strategies to improve customer satisfaction. The…

The Principle of Reciprocity in Marketing: Gifts, Commitment, Influence

By Matias Rautamäki 29/01/2026

The principle of reciprocity in marketing emphasizes the importance of gifts and benefits in building customer relationships, as they create an obligation to give something back. Such gifts not only…

Ethical Behavior in Marketing: Principles, Practices, Impact

By Matias Rautamäki 28/01/2026

Ethical behavior in marketing is based on principles that guide marketers to act honestly and responsibly. By adhering to ethical practices, companies can enhance their brand reputation and increase customer…