Persuasion and identity are key elements in marketing, influencing consumer decision-making and behavior. Self-image guides people’s choices,...
Matias Rautamäki
Matias is a marketing expert who focuses on the art of influence and persuasion. He has written several articles and guide materials, sharing practical tips and strategies for successful marketing. Matias believes that understanding human behavior is key to effective communication.
Instrumentality in marketing refers to the strategic utilization of resources and tools to understand customer behavior and...
Relative comparison in marketing is a key factor in consumer decision-making, as it enables the comparison of...
Ethical standards in marketing define principles that promote honesty and responsibility, while building consumer trust. By adhering...
Sustainable marketing combines environmentally friendly practices and responsible communication, building trust among customers. This approach enhances brand...
Cognitive dissonance in marketing describes the internal conflict consumers experience when their decisions or beliefs do not...
Ethical dilemmas in marketing are situations where marketers face conflicts between moral principles and business objectives. Resolving...
