Matias Rautamäki - makerfairesilverspring.com

Ethical Behavior in Marketing: Principles, Practices, Impact

By Matias Rautamäki 12/02/2026

Ethical behavior in marketing is based on principles that guide marketers to act honestly and responsibly. By adhering to ethical practices, companies can enhance their brand reputation and increase customer…

Relative Comparison in Marketing: Decision-Making, Behavior, Influence

By Matias Rautamäki 12/02/2026

Relative comparison in marketing is a key factor in consumer decision-making, as it enables the comparison of products and services with one another. This process not only affects consumer behavior…

Ethical Communication in Marketing: Principles, Practices, Impact

By Matias Rautamäki 12/02/2026

Ethical communication in marketing is vital for building trust among consumers and protecting brand reputation. It means adhering to honest and responsible practices that consider the needs of both consumers…

Understanding the Target Audience in Marketing: Needs, Wants, Behavior

By Matias Rautamäki 12/02/2026

Understanding the target audience is at the core of marketing, as it helps companies develop effective strategies and build customer loyalty. By knowing their customers' needs and desires, businesses can…

Influencers in Marketing: Collaborations, Results, Strategies

By Matias Rautamäki 12/02/2026

Influencers are key players in marketing, as they can significantly enhance brand visibility and customer loyalty. Collaborating with influencers enables targeted marketing and the creation of strategic partnerships, which can…

Building a Brand: Stories, Strategies, Impact

By Matias Rautamäki 11/02/2026

Building a brand is an essential part of business success, as it creates a connection between the brand and its customers. Effective strategies and stories that focus on brand identity…

Ethical Marketing: Principles, Practices, Impact

By Matias Rautamäki 11/02/2026

Ethical marketing is based on principles that promote honesty, responsibility, and customer-centricity. It focuses on building trust between customers and businesses while considering the needs of the environment and society.…

Persuasion and Identity in Marketing: Self-Image, Behavior, Influence

By Matias Rautamäki 11/02/2026

Persuasion and identity are key elements in marketing, influencing consumer decision-making and behavior. Self-image guides people's choices, and consumers make purchasing decisions based on how they see themselves. Effective marketing…

The Impact of Time Pressure in Marketing: Urgency, Decision-Making, Behavior

By Matias Rautamäki 11/02/2026

Time pressure significantly affects marketing as it alters consumer behavior and decision-making processes. The feeling of urgency can lead to quick purchasing decisions, which is an important consideration for marketers.…

Social Comparison in Marketing: Group Pressure, Behavior, Decision-Making

By Matias Rautamäki 11/02/2026

Social comparison in marketing refers to consumers’ tendency to compare themselves to others in their purchasing decisions, which significantly influences their choices. This phenomenon can lead to peer pressure and…