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Breakings
Ethical Behavior in Marketing: Principles, Practices, Impact
12/02/2026
Relative Comparison in Marketing: Decision-Making, Behavior, Influence
12/02/2026
Ethical Communication in Marketing: Principles, Practices, Impact
12/02/2026
Understanding the Target Audience in Marketing: Needs, Wants, Behavior
12/02/2026
Influencers in Marketing: Collaborations, Results, Strategies
12/02/2026
Building a Brand: Stories, Strategies, Impact
11/02/2026
Ethical Marketing: Principles, Practices, Impact
11/02/2026
Persuasion and Identity in Marketing: Self-Image, Behavior, Influence
11/02/2026
The Impact of Time Pressure in Marketing: Urgency, Decision-Making, Behavior
11/02/2026
Social Comparison in Marketing: Group Pressure, Behavior, Decision-Making
11/02/2026
Posted inEthical Perspectives

Ethical Behavior in Marketing: Principles, Practices, Impact

Posted by By Matias Rautamäki 12/02/2026
Continue Reading
Posted inPsychological principles

Relative Comparison in Marketing: Decision-Making, Behavior, Influence

Posted by By Matias Rautamäki 12/02/2026
Continue Reading

Consumer Behavior: Trends, Observations, Impact

Posted by By Matias Rautamäki 03/02/2026
Consumer behavior is constantly changing, and current trends emphasize the importance of digitalization, environmental awareness, and personalization. The role of online shopping and social media in purchasing behavior has increased,…
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Understanding the Target Audience in Marketing: Needs, Wants, Behavior

Posted by By Matias Rautamäki 03/02/2026
Understanding the target audience is at the core of marketing, as it helps companies develop effective strategies and build customer loyalty. By knowing their customers’ needs and desires, businesses can…
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Ethical Standards in Marketing: Practices, Impact, Trust

Posted by By Matias Rautamäki 02/02/2026
Ethical standards in marketing define principles that promote honesty and responsibility, while building consumer trust. By adhering to these practices, companies can enhance their brand reputation and customer satisfaction, which…
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The Power of Framing in Marketing: Presentation, Decision-Making, Influence

Posted by By Matias Rautamäki 30/01/2026
The power of framing in marketing is based on how information is presented and how it shapes consumer decision-making. When used correctly, framing strategies can guide consumer perceptions and behaviors,…
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Building Relationships in Marketing: Trust, Credibility, Influence

Posted by By Matias Rautamäki 29/01/2026
Building relationships in marketing is based on trust and credibility, which are vital for customer relationships and brand image. Customers choose brands they trust, and credibility reinforces that trust, increasing…
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Era Periodicals Marketing: Strategies, Results, Learnings

Posted by By Matias Rautamäki 29/01/2026
Marketing across different eras has evolved from traditional methods to digital innovations, enabling multichannel approaches in brand building and enhancing customer experience. The results of campaigns vary significantly depending on…
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Cognitive Dissonance in Marketing: Decision Making, Beliefs, Behavior

Posted by By Matias Rautamäki 29/01/2026
Cognitive dissonance in marketing describes the internal conflict consumers experience when their decisions or beliefs do not align with their purchasing behavior. This phenomenon significantly impacts brand evaluation and purchasing…
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User Experiences: Stories, Strategies, Impact

Posted by By Matias Rautamäki 29/01/2026
User experiences are key factors that shape users’ attitudes towards products and services. By understanding these elements and gathering user feedback, companies can develop strategies to improve customer satisfaction. The…
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The Principle of Reciprocity in Marketing: Gifts, Commitment, Influence

Posted by By Matias Rautamäki 29/01/2026
The principle of reciprocity in marketing emphasizes the importance of gifts and benefits in building customer relationships, as they create an obligation to give something back. Such gifts not only…
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Ethical Behavior in Marketing: Principles, Practices, Impact

Posted by By Matias Rautamäki 28/01/2026
Ethical behavior in marketing is based on principles that guide marketers to act honestly and responsibly. By adhering to ethical practices, companies can enhance their brand reputation and increase customer…
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Posted inEthical Perspectives
Ethical Behavior in Marketing: Principles, Practices, Impact
Posted by By Matias Rautamäki 12/02/2026
Posted inPsychological principles
Relative Comparison in Marketing: Decision-Making, Behavior, Influence
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Posted inEthical Perspectives
Ethical Communication in Marketing: Principles, Practices, Impact
Posted by By Matias Rautamäki 12/02/2026
Posted inPsychological principles
Understanding the Target Audience in Marketing: Needs, Wants, Behavior
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